The Shareholder Online The alumni magazine of Auburn University’s Raymond J. Harbert College of Business

Tailgate Guys CEO talks branding to marketing class

Parker Duffey, left, and Harbert College marketing professor Danny Butler discuss branding strategies.

“Branding is everything.” That’s one of the messages Tailgate Guys/The Event Group President and CEO Parker Duffey told students Thursday, March 20, in Danny Butler’s “Personal Selling” marketing class at Harbert College.“Branding is selling yourself and your company,” he said. “If people are drawn to something, they will buy. But you’ve got to get the people in.”

Duffey, who graduated from Auburn University with a degree in horticulture, shared marketing and strategic principles to the class, and a bit of company history. Founded by Duffey and Harbert College alum Michael Otwell in 2009, Tailgate Guys provide tents, tables, chairs, and other tailgate necessities in the shadows of Jordan-Hare Stadium before each Auburn home game. A variety of packages, which include food, beverages and flat screen televisions, can be purchased.

Hundreds of Auburn tailgaters take advantage of what the Tailgate Guys have to offer.

Hundreds of Auburn tailgaters take advantage of what the Tailgate Guys have to offer.

The company has expanded locations to College Station, Texas, Gainesville, Fla., and Atlanta for the annual Chick-fil-A Kickoff. Bellhops are provided to assist tailgaters with their needs, taking the stress out of Saturdays, or at least until kickoff.

Duffey stressed that good, polished communications with clients is part of the company’s branding.

“They are not our customers,” he told students. “They are our guests. We like to come to people and talk face-to-face with them and find out what their needs are. We love what we do. When people care and have vested interest in what we’re doing, they uphold our standards.”

For further information about Tailgate Guys or The Event Group, call 209-1259.

Marketing professor Danny Butler's Personal Selling class learned that Tailgate Guys' clients are treated like guests rather than customers.

Parker Duffey explains that Tailgate Guys clients are treated like guests rather than customers to marketing professor Danny Butler’s personal selling class.


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